Act! and GoldMine are two of the lower-end CRM products. They began as sales lead tracking tools for individuals and small offices but have evolved since then.

a. To learn about those products, visit www.act.com and www.frontrange.com/goldmine.aspx.

b. As you can see, it is difficult to know how these products compare based just on the information on those sites. To learn more, Google or Bing the phrase “Act vs. Goldmine.” Read several comparisons.

c. Summarize your findings in a 2-minute presentation to the rest of the class. Include in your summary the intended market for these products, their costs, and their relative strengths and weaknesses.