Among the global strategies that international businesses might pursue, the _________strategy most directly tries to tailor products
Question:
Among the global strategies that international businesses might pursue, the _________strategy most directly tries to tailor products to fit local needs and cultures in different countries.
(a) concentration
(b) globalization
(c) transnational
(d) multidomestic
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Related Book For
Exploring Management
ISBN: 9781119704188
7th Edition
Authors: John R. Schermerhorn, Daniel G. Bachrach
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