1. The alliances that link together firms in supply chain management relationships are examples of how businesses try to use strategies.
(a) B2C
(b) growth
(c) cooperation
(d) concentration
2. Among the global strategies that international businesses might pursue, the strategy most directly tries to tailor products to fit local needs and cultures in different countries.
(a) concentration
(b) globalization
(c) transnational
(d) multi domestic

3. When Coke and Pepsi spend millions on ads trying to convince customers that their products are unique, they are pursuing a strategy.

(a) transnational
(b) concentration
(c) diversification
(d) differentiation
4. Porter’s model of competitive strategies suggests a firm that wants to compete with its rivals in a broad market by selling a very-low-priced product would
need to successfully implement a strategy.
(a) retrenchment
(b) differentiation
(c) cost leadership
(d) diversification