1. When you buy music downloads online, the firm selling them to you is engaging in which type of e-business strategy?
(a) B2C
(b) B2B
(c) infomediary
(d) crowdsourcing
2. A in the BCG Matrix would have a high market share in a low-growth market.
(a) dog
(b) cash cow
(c) question mark
(d) star
3. In Porter’s five forces model, which of the following conditions is most favorable from the standpoint of industry attractiveness?
(a) many competitive rivals
(b) many substitute products
(c) low bargaining power of suppliers
(d) few barriers to entry
4. If Google’s top management were to announce that the firm was going to buy Federal Express, this would indicate a growth strategy of.
(a) diversification
(b) concentration
(c) horizontal integration
(d) vertical integration