Among the global strategies that international businesses might pursue, the _________strategy most directly tries to customize products

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Among the global strategies that international businesses might pursue, the _________strategy most directly tries to customize products to fi t local needs and cultures in diff erent countries.

(a) concentration

(b) globalization

(c) transnational

(d) multidomestic

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Exploring Management

ISBN: 9781118620199

4th Edition

Authors: John R. Schermerhorn

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