Question: General Electric is a complex conglomerate that owns many fi rms operating in very diff erent industries. Th e strategies pursued for each individual fi

General Electric is a complex conglomerate that owns many fi rms operating in very diff erent industries.

Th e strategies pursued for each individual fi rm within GE umbrella would best be called __________level strategies.

(a) corporate

(b) business

(c) functional

(d) transnational

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