General Electric is a complex conglomerate that owns many fi rms operating in very diff erent industries.

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General Electric is a complex conglomerate that owns many fi rms operating in very diff erent industries.

Th e strategies pursued for each individual fi rm within GE umbrella would best be called __________level strategies.

(a) corporate

(b) business

(c) functional

(d) transnational

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Exploring Management

ISBN: 9781118620199

4th Edition

Authors: John R. Schermerhorn

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