General Electric is a complex conglomerate that owns many firms operating in very different industries. The strategies
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General Electric is a complex conglomerate that owns many firms operating in very different industries. The strategies pursued for each of these units within GE would best be called __________level strategies.
(a) corporate
(b) business
(c) functional
(d) transnational
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Exploring Management
ISBN: 9781119704188
7th Edition
Authors: John R. Schermerhorn, Daniel G. Bachrach
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