In 2004, Fitness Quest had alliances with trainers and its main competitor had alliances with major retailers.
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In 2004, Fitness Quest had alliances with trainers and its main competitor had alliances with major retailers. Thus, both companies were competing on the basis of their alliances. Why do you think Fitness Quest won this competition? To what extent did its success in leveraging relationships with trainers depend on information systems? On other factors?
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