The bloggers Anthony H. Catanach Jr and J. Edward Ketz discussed in their blog Grumpy Old Accountants on 27 August 2012 the accounting for Internet companies. The article is titled 'What is Zynga's "real” growth rate?'. They quote from the accounting policies of Zynga as follows: ‘We recognise revenue from the sale of durable virtual goods ratably over the estimate average playing period of paying players for the applicable game .. .'. Discuss whether the preceding policy would be an appropriate policy under the proposed standard and whether Internet companies need their own revenue standard.