Starbucks operates in the high-growth industry of specialty coffee sales. The company has created a large amount of brand equity for its products by focusing on quality and high levels of customer service. Companies like McDonald’s and Tim Hortons are competing with Starbucks by providing a lower-priced standardized coffee made from high-quality beans. Prepare a five forces analysis for the specialty coffee market. Suggest two strategic changes that Starbucks might pursue after analyzing the five forces.