The National Fishing Heritage Center in Grimsby, a port in northeastern England, is luring a record number of visitors (up 27 percent from last year) with some very fishy techniques: Scratch ‘n’ Sniff leaflets; Whiff You Were Here postcards; and “Smelloons”—

balloons filled with fresh-fishy odors. Scents include “Hint of Haddock,” “Compressed Cod,” and “Sentiment of Seaweed.”® The center views this effort as a major success.

Required: Working with your class team, identify the changes in fixed and variable costs caused by this tourist campaign. Besides the increase in visitors, what criteria would you use to measure the success of this effort? What questions would you ask to help you determine its success?  Lo1