Grimm Artisanal Ales brews many varieties of beer. Company founders Joe and Lauren Grimm know that financial success depends on cost control as well as revenue generation.

Required
1. If Grimm Artisanal Ales wanted to expand its product line to include whiskey, what activities would it need to perform that are not required for its current product lines?
2. Related to part 1 , should the additional overhead costs related to new product lines be shared by existing product lines? Explain your reasoning.