The following information has been extracted from the segmental report for 2002 of Unilever pic, a large Anglo-Dutch company that sells a variety of foods, home- and personal-care products under a variety of well-known brand names such as Flora, Ben & Jerry’s, Surf, Comfort, Sunsilk, Dove and Calvin Klein.

Required:

(a) Analyse the performance of each of the major segments in so far as the information allows.

(b) State what additional information would be useful to help in your analysis of segmental performance.

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Segment (see key below) Analysis by operation < B 0 $ m 0 $ m Em Em gm G Total Em Em Em Em 2002 Group turnover 9,272 Trading result 1,362 6,145 4,064 7,456 8,565 12,236 834 504 704 725 1,976 532 48,270 27 6,132 Amortisation of goodwill and intangibles (1,245) Other adjustments 154 Group operating profit 5,041 Depreciation and amortisation Capital expenditure 1,291 202 204 220 315 437 166 167 270 215 252 83 2,802 251 27 1,298 Other adjustments Total assets by operation 19,717 3,610 4,095 3,851 3,581 Corporate assets Total assets 4,066 2,662 41,582 3,778 (762) 44,598 Em United Kingdom & Netherlands Em Em Em United States Other Total Additional geographic analysis 2002 Group turnover Property, plant and equipment 5,406 11,421 31,443 48,270 979 1,564 4,893 7,436