Blake & McKenzie Tax Services is a company serving 72 clients (as of the beginning of last month) that is working on reorganizing its balanced scorecard. Currently, the company has the following performance metrics: online client satisfaction rating, client growth percentage (the number of total clients at the beginning of the current month compared to the number of total clients at the beginning of the prior month), market share, and profit margin. The company tracks these metrics from month to month. The company’s target client growth percentage is 4% per month. Its target average online client satisfaction rating is 4.8 stars. Last month, the company noted the following data related to these metrics:

New clients.........................................7

Lost clients........................................4

Market share.................................1.52%

Profit margin..................................65%

a. Working together in teams, create strategic objectives that each of the company’s four performance metrics might represent.

b. Determine whether the company achieved its client growth percentage target last month.

c. Suppose that last month, the company received 55 five-star reviews, 10 four-star reviews, 3 three-star reviews, 1 two-star review, and 1 one-star review (some clients did not submit a review). Determine whether the company met its average online client satisfaction rating target.

d. Come up with at least one strategic initiative for the strategic objective of any performance metric target that you know the company did not meet last month.