Young Manufacturing Company is a startup manufacturing firm looking to build and develop its balanced scorecard. Gunner Young, the company owner, has told you the following:

Our company was built on the shoulders of our hard-working, diligent employees. I believe that the heart and soul of any company is its employees. If our company is going to succeed, we need to continue to hire and train hard-working, passionate, and ethical employees. I also believe in being efficient. I’ve noticed that the companies that always find ways to cut production costs and produce their goods faster are the ones that win in this industry.

Gunner has also told you that he is mainly focused on maintaining the customers he has rather than seeking out a lot of new ones. At the end of the day, he admits that his company’s ultimate objective is increasing the bottom line.

a. Working together in a team, list one strategic objective for each performance perspective of the balanced scorecard based on the information Gunner provided.

b. For each strategic objective you came up with in part (a), list at least one performance
metric. 

c. Describe the relationships that would be illustrated by a strategy map of Young’s balanced scorecard.

d. Describe the relationships that would be illustrated by a measure map of Young’s balanced scorecard.