E 15. Serious Toys, Inc., has adopted the balanced scorecard to motivate its managers to work toward the companywide goal of leading its industry in innovation.

Identify the four stakeholder perspectives that would link to the following objectives, measures, and targets:

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Perspective Objective Profitable new products Work force with cutting-edge skills Agile production processes Successful product introductions Measure New product RI Percentage of employees cross- trained on work- group tasks Time to market (the time between a product idea and its first sales) New-product market share Target New-product RI of at least $100,000 90 percent of work- group cross-trained on new tasks within 10 days Time to market less than 6 months for 80% of product introductions Capture 75% of new product market within 6 months