C11.8. A firm states that one of its goals is to earn a return on common equity

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C11.8. A firm states that one of its goals is to earn a return on common equity of 17-20percent. What is wrong withsettinga goalintermsof returnon common equity?

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Financial Statement Analysis And Security Valuation

ISBN: 9780071267809

4th International Edition

Authors: Penman-Stephen-H, Steven Penman

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