CII.7. A reduction in the advertising expense ratioincreases return on common equity andshare value. Correct?

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CII.7. A reduction in the advertising expense ratioincreases return on common equity andshare value. Correct?

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Financial Statement Analysis And Security Valuation

ISBN: 9780071267809

4th International Edition

Authors: Penman-Stephen-H, Steven Penman

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