Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Is the marketing environment uncontrollable – something that the company can only prepare for and react to? Or can companies be proactive in changing environmental factors?

Think of a good example that makes your point, then read on. pg87

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Personal Finance

ISBN: 9780618938735

9th Edition

Authors: E. Thomas Garman, Raymond Forgue

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Question Posted: Oct 18, 2024 04:02 AM

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Is the marketing environment uncontrollable something that the company can only prepare for and react to?

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Personal Finance

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