2. From a customer perspective, give an example of a servicescape that supports the service concept and

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2. From a customer perspective, give an example of a servicescape that supports the service concept and an example that detracts from the service concept. Explain the success and the failure in terms of the servicescape dimensions.

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Service Management Operations Strategy Information Technology

ISBN: 9781265075538

10th International Edition

Authors: Sanjeev K. Bordoloi, James A. Fitzsimmons, Mona J. Fitzsimmons

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