2. From a customer perspective, give an example of a servicescape that supports the service concept and
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2. From a customer perspective, give an example of a servicescape that supports the service concept and an example that detracts from the service concept. Explain the success and the failure in terms of the servicescape dimensions.
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Related Book For
Service Management Operations Strategy Information Technology
ISBN: 9780073403359
7th Edition
Authors: James A Fitzsimmons Mona J Fitzsimmons
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