3. Identify the service qualifiers, winners, and service losers for Alamo Drafthouse. Are the Alamo purchase decision

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3. Identify the service qualifiers, winners, and service losers for Alamo Drafthouse. Are the Alamo purchase decision criteria appropriate for the multiplex movie theater market? What do you conclude?

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Service Management Operations Strategy Information Technology

ISBN: 9781265075538

10th International Edition

Authors: Sanjeev K. Bordoloi, James A. Fitzsimmons, Mona J. Fitzsimmons

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