4. Describe the features of the experience economy contrasting the consumer (B2C) with the business (B2B) service
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4. Describe the features of the experience economy contrasting the consumer (B2C) with the business (B2B) service experience.
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Service Management Operations Strategy Information Technology
ISBN: 9781265075538
10th International Edition
Authors: Sanjeev K. Bordoloi, James A. Fitzsimmons, Mona J. Fitzsimmons
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