4. Describe the features of the experience economy contrasting the consumer (B2C) with the business (B2B) service

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4. Describe the features of the experience economy contrasting the consumer (B2C) with the business (B2B) service experience.

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Service Management Operations Strategy Information Technology

ISBN: 9781265075538

10th International Edition

Authors: Sanjeev K. Bordoloi, James A. Fitzsimmons, Mona J. Fitzsimmons

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