_________ A customer who consistently buys Sony televisions whenever he or she needs to replace his or
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_________ A customer who consistently buys Sony televisions whenever he or she needs to replace his or her TV set demonstrates
a. the importance of trademarks.
b. the importance of trade names.
c. the importance of brand awareness.
d. brand loyalty.
e. brand equity.
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Related Book For
Foundations Of Business
ISBN: 9781111580155
3rd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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