_________ The manager of a local restaurant wants to add new desserts to the menu. Customers were

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_________ The manager of a local restaurant wants to add new desserts to the menu. Customers were asked to complete a survey about what they like. The restaurant is in which stage of the new-product development process?

a. Test marketing

b. Product development

c. Idea generation

d. Screening

e. Business analysis

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Foundations Of Business

ISBN: 9781111580155

3rd Edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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