_________ The manager of a local restaurant wants to add new desserts to the menu. Customers were
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_________ The manager of a local restaurant wants to add new desserts to the menu. Customers were asked to complete a survey about what they like. The restaurant is in which stage of the new-product development process?
a. Test marketing
b. Product development
c. Idea generation
d. Screening
e. Business analysis
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Related Book For
Foundations Of Business
ISBN: 9781111580155
3rd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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