Choose the correct order of the following three of the eight steps in developing an advertising campaign.
Question:
Choose the correct order of the following three of the eight steps in developing an advertising campaign.
a. Create the advertising platform; identify and analyze the target audience; define the advertising objectives.
b. Identify and analyze the target audience;
create the advertising platform; define the advertising objectives.
c. Identify and analyze the target audience;
define the advertising objectives; create the advertising platform.
d. Define the advertising objectives, identify and analyze the target audience, create the advertising platform.
e. Define the advertising objectives, create the advertising platform; identify and analyze the target audience.
Step by Step Answer:
Foundations Of Business
ISBN: 9780538744515
2nd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor