Choose the correct order of the following three of the eight steps in developing an advertising campaign.

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Choose the correct order of the following three of the eight steps in developing an advertising campaign.

a. Create the advertising platform; identify and analyze the target audience; define the advertising objectives.

b. Identify and analyze the target audience;

create the advertising platform; define the advertising objectives.

c. Identify and analyze the target audience;

define the advertising objectives; create the advertising platform.

d. Define the advertising objectives, identify and analyze the target audience, create the advertising platform.

e. Define the advertising objectives, create the advertising platform; identify and analyze the target audience.

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Foundations Of Business

ISBN: 9780538744515

2nd Edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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