Construct questions to ask currently enrolled students

(your customers). Sample questions might include:

a. Why did you choose this college?

b. How can this college be improved?

c. What products or services do you wish were available?

In his book, The Post-Industrial Society, Peter Drucker wrote:
Society, community, and family are all conserving institutions.
They try to maintain stability and to prevent, or at least slow down, change. But the organization of the post-capitalist society of organizations is a destabilizer.
Because its function is to put knowledge to work—on tools, processes, and products; on work; on knowledge itself—it must be organized for constant change. It must be organized for innovation.