How is Green Mountain Coffees constellation of communication likely to affect the informal organization? Even with a

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How is Green Mountain Coffee’s “constellation” of communication likely to affect the informal organization?

Even with a workforce of 600, Green Mountain Coffee Roasters, based in Waterbury, Vermont, stays as entrepreneurial as when Bob Stiller founded the company in 1981 with one coffee shop and a handful of employees. The original plan was to open a series of coffee shops throughout New England. By the time Green Mountain Coffee had grown to twelve shops, profitability was faltering, so Stiller switched to importing, roasting, and wholesaling high-quality coffee beans for stores, food-service professionals, and restaurants around the country.
Today, his company brews up profits of about $137 million in annual sales to Aramark Food Service, McDonald’s New England outlets, Wild Oats Market groceries, Publix supermarkets, and 7,000 other businesses.

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Foundations Of Business

ISBN: 9780538744515

2nd Edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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