Does Green Mountain Coffee appear to have a networked, communal, mercenary, or fragmented culture? Support your answer.
Question:
Does Green Mountain Coffee appear to have a networked, communal, mercenary, or fragmented culture? Support your answer.
Even with a workforce of 600, Green Mountain Coffee Roasters, based in Waterbury, Vermont, stays as entrepreneurial as when Bob Stiller founded the company in 1981 with one coffee shop and a handful of employees. The original plan was to open a series of coffee shops throughout New England. By the time Green Mountain Coffee had grown to twelve shops, profitability was faltering, so Stiller switched to importing, roasting, and wholesaling high-quality coffee beans for stores, food-service professionals, and restaurants around the country.
Today, his company brews up profits of about $137 million in annual sales to Aramark Food Service, McDonald’s New England outlets, Wild Oats Market groceries, Publix supermarkets, and 7,000 other businesses.
Step by Step Answer:
Foundations Of Business
ISBN: 9780538744515
2nd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor