In a report, describe your team’s experiences in forming the focus groups and the value of focus groups in collecting data. Use the report as the basis for a three- to fiveminute class presentation.

To provide marketing managers with information about consumer reactions to a particular product or service, business researchers often conduct focus groups. The participants in these groups are representative of the target market for the product or service under study. The leader poses questions and lets members of the group express their feelings and ideas about the product or service. The ideas are recorded, transcribed, and analyzed.