During the group sessions, record the input. Later, transcribe it into printed form, analyze it, and process
Question:
During the group sessions, record the input. Later, transcribe it into printed form, analyze it, and process it into information. On the basis of this information, make recommendations for improving the product or service.
To provide marketing managers with information about consumer reactions to a particular product or service, business researchers often conduct focus groups. The participants in these groups are representative of the target market for the product or service under study. The leader poses questions and lets members of the group express their feelings and ideas about the product or service. The ideas are recorded, transcribed, and analyzed.
Step by Step Answer:
Foundations Of Business
ISBN: 9780538744515
2nd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor