Should Netflix consider other forms of nonstore retailing along with its current distribution activities? Why or why

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Should Netflix consider other forms of nonstore retailing along with its current distribution activities? Why or why not?

Netflix was originally an online version of a traditional video rental store, a website where customers chose the films they wanted to rent and paid $4 for each, along with a $2 shipping fee and late fees if applicable. This model wasn’t very pricecompetitive, or even very efficient compared to brick-and-mortar video rental retailers. So, to gain a competitive advantage, the company slowly transformed itself, focusing on technological advances and improving product offerings. Today Netflix is membership-based, has over 10 million subscribers, and relies on a unique business model.

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Foundations Of Business

ISBN: 9780538744515

2nd Edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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