The manager of a local restaurant wants to add new desserts to the menu. Customers were asked
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The manager of a local restaurant wants to add new desserts to the menu. Customers were asked to complete a survey about what they like. The restaurant is in which stage of the new product development process?
a. Test marketing
b. Product development
c. Idea generation
d. Screening
e. Business analysis
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Related Book For
Foundations Of Business
ISBN: 9780538744515
2nd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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