What type of retailer is Netflix?

Netflix was originally an online version of a traditional video rental store, a website where customers chose the films they wanted to rent and paid $4 for each, along with a $2 shipping fee and late fees if applicable. This model wasn’t very pricecompetitive, or even very efficient compared to brick-and-mortar video rental retailers. So, to gain a competitive advantage, the company slowly transformed itself, focusing on technological advances and improving product offerings. Today Netflix is membership-based, has over 10 million subscribers, and relies on a unique business model.