3 Does Sports Exports Company have any comparative advantage over potential competitors in foreign countries that could
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3 Does Sports Exports Company have any comparative advantage over potential competitors in foreign countries that could produce and sell basketballs there?
In every chapter of this text, some of the key concepts are illustrated with an application to a small sporting goods firm that conducts international business.
These ‘Small Business Dilemma’ features allow students to recognize the dilemmas and possible decisions that firms (such as this sporting goods firm) may face in a global environment. For this chapter, the application is on the development of the sporting goods firm that would conduct international business.
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