1. What kinds of market research has the Y conducted? 2. Which questions has the Y sought...

Question:

1. What kinds of market research has the Y conducted?

2. Which questions has the Y sought to answer with each different type of market research it has conducted?

3. Who are the main stakeholders that the Y is attempting to reach with the information it has gained through its market research?

4. Are there other types of market research that the Y could conduct in the future to answer other important questions? Give some examples of both the questions it still faces and the research methods it could use to answer them

Stakeholders
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...