Which of the following is not a disadvantage of using secondary research data? a. The information may

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Which of the following is not a disadvantage of using secondary research data?

a. The information may not be timely.

b. The process is costly and time-consuming.

c. The data sources may be biased.

d. The methodologies for collecting the data may not be appropriate.

e. The sources may not be original, and therefore usefulness is an issue.

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:48 AM

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Which of the following is not a disadvantage of using secondary research data? a. The information may

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Marketing

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