1. What might be the main decision-making criteria for (i) retail customers, and (ii) fleet managers? How...

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1. What might be the main decision-making criteria for (i) retail customers, and (ii) fleet managers? How might the decision-making process differ between the two?

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Foundations Of Marketing

ISBN: 9781526847348

5th Edition

Authors: John Fahy, David Jobber

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Question Posted: Oct 14, 2024 03:00 AM

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1. What might be the main decision-making criteria for (i) retail customers, and (ii) fleet managers? How might the decision-making process differ between the two?
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1. What might be the main decision-making criteria for (i) retail customers, and (ii) fleet managers? How...

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Foundations Of Marketing

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