2. Carlsberg Group has a portfolio of over 500 brands varying significantly in volume, price, target audience

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2. Carlsberg Group has a portfolio of over 500 brands varying significantly in volume, price, target audience and geographic penetration. Outline the benefits of using the Boston Consulting Group growth-share matrix to manage this portfolio to the Carlsberg Group. In what quadrant of the matrix would you place the Carlsberg brand?

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Foundations Of Marketing

ISBN: 9781526847348

5th Edition

Authors: John Fahy, David Jobber

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