2. Why were online and social media relied upon so heavily to promote the Captain Morgan brand...

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2. Why were online and social media relied upon so heavily to promote the Captain Morgan brand in the British market? How have Diageo managed to integrate their online and offline media?

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Foundations Of Marketing

ISBN: 9781526847348

5th Edition

Authors: John Fahy, David Jobber

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Question Posted: Oct 14, 2024 03:00 AM

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2. Why were online and social media relied upon so heavily to promote the Captain Morgan brand in the British market? How have Diageo managed to integrate their online and offline media?
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2. Why were online and social media relied upon so heavily to promote the Captain Morgan brand...

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Foundations Of Marketing

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