3. If Fiat is currently targeting early adopters with the Fiat 500 car, what should its marketing...

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3. If Fiat is currently targeting ‘early adopters’ with the Fiat 500 car, what should its marketing messages say in order to be effective?

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Foundations Of Marketing

ISBN: 9781526847348

5th Edition

Authors: John Fahy, David Jobber

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