3. In your opinion, was the negative backlash against Arthurs Day justified? Was Diageos response to the

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3. In your opinion, was the negative backlash against Arthur’s Day justified? Was Diageo’s response to the negative publicity against the event sufficient?

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Foundations Of Marketing

ISBN: 9781526847348

5th Edition

Authors: John Fahy, David Jobber

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Question Posted: Oct 14, 2024 03:00 AM

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3. In your opinion, was the negative backlash against Arthurs Day justified? Was Diageos response to the negative publicity against the event sufficient?
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2. Arthurs Day has been a hugely successful marketing event for Diageo. Highlight how Arthurs Day is a perfect example of an integrated marketing communications campaign.
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3. In your opinion, was the negative backlash against Arthurs Day justified? Was Diageos response to the

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Foundations Of Marketing

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