Companies like Lee Valley Tools have expanded their offerings beyond their original channels to sell through multiple

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Companies like Lee Valley Tools have expanded their offerings beyond their original channels to sell through multiple channels. Visit the company’s website (www.leevalley.com) and determine in which channels it operates (Web, stores, and/or catalogue). Discuss the advantages of using a multichannel strategy over a single channel strategy.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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