Discuss the implications of the unique characteristics of services for the marketing activities of services enterprises.

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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Question Posted: Jan 27, 2024 10:03 PM

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Discuss the implications of the unique characteristics of services for the marketing activities of services enterprises.

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Services have unique characteristics that differentiate them from goods and these characteristics have direct implications on how they are marketed Th...View the full answer

Foundations Of Marketing

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