Explain how psychological factors may influence a firms pricing strategy.

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Explain how psychological factors may influence a firm’s pricing strategy.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:28 AM

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Explain how psychological factors may influence a firms pricing strategy.

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Consumers make judgments about prices based on how they categorize it eg expensive cheap ...View the full answer

Marketing

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