How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a

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How do target market characteristics determine which promotional methods to include in a promotion mix?

Assume a company is planning to promote a cereal to both adults and children. Along what major dimensions would these two promotional efforts have to differ from each other?

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: May 31, 2024 10:12 AM

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How do target market characteristics determine which promotional methods to include in a promotion mix? Assume a

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Foundations Of Marketing

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