Identify and describe the factors that may influence marketing channel selection decisions.

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 08:48 AM

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Identify and describe the factors that may influence marketing channel selection decisions.

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Channel selection decisions usually are significantly affected by one or more of the following facto...View the full answer

Foundations of Marketing

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