Learn about Coca-Colas #shareacoke social media campaign on YouTube (https://www.youtube.com/watch?v=5l0cCyElfgg). Which of the 4E components does this

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Learn about Coca-Cola’s “#shareacoke” social media campaign on YouTube (https://www.youtube.com/watch?v=5l0cCyElfgg). Which of the 4E components does this campaign leverage?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:40 AM

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Learn about Coca-Colas #shareacoke social media campaign on YouTube (https://www.youtube.com/watch?v=5l0cCyElfgg). Which of the 4E components does this

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CocaCola is attempting to help customers experience ...View the full answer

Marketing

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