Using Figure 13.2 (or 13.3 if your product is a business product), determine which of the channel

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Using Figure 13.2 (or 13.3 if your product is a business product), determine which of the channel distribution paths is most appropriate for your product. Given the nature of your product, could it be distributed through more than one of these paths?
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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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