What are both the positive and negative outcomes from using exclusive dealer agreements that restrict global distribution?

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What are both the positive and negative outcomes from using exclusive dealer agreements that restrict global distribution?

Dealer
A dealer in the securities market is an individual or firm who stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). A dealer seeks to profit from the spread between the...
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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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